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GET CUSTOMERS &
BOOST PRODUCT USAGE
Customer acquisition and increased product usage start with defining their success measures. The last mile in the achievement of these measures is behavior change. We take a 3-step process:
1. BEHAVIOR MAPPING. We map the customer behavior journey in meticulous detail.
2. BEHAVIOR DIAGNOSIS. We diagnose barriers and benefits along the journey.
3. BEHAVIOR DESIGN. We use and validate scientifically proven levers to change behavior.
BEHAVIOR MAPPING
BEHAVIOR DIAGNOSIS
BEHAVIOR CHANGE DESIGN
While policy, rules, training, and financial incentives/fines have been the default behavior change tools, these do not always work, nor do the behavior changes persist once we remove the financial incentives/fines. Buying market share with financial incentives is not sustainable either.
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