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We do behavioural mapping and diagnosis, intervention design, and effectiveness tests with tools like:
Behavioural and psychological
persona profiling
Digital
behaviour analysis
In-app hyperpersonalised
nudging AI
Persuasive messaging
Automatic
association tests
Context-based
demand forecasting
Interviews and surveys
[AI agent or human]
Marketing mix
impact analysis
Price
elasticity analysis
Cause-and-effect testing
[Randomised Controlled Experiments]
Toolkit
We lean heavily on science and evidence to drive successful outcomes. Our methods for strategy execution are anchored on behavioural science, data science, and technology.
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