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Mindsets, motives, and mantras are not behaviours.
Behaviours are things we can see and we can count. In business, behaviours are what matter, and we are interested in mindsets and motives only to the extent that they lead to behaviour.
Here’s what your key results may look like in behavioural terms.
Transact on your app for the first time.
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Buy travel insurance.
Pay a bill online.
Show up for a booked executive check-up.
Adopt AI at the workplace.
Engage with a social media post.
Strategy Execution
Strategy execution doesn’t happen without behaviour change. Be intentional about translating performance scorecards into behaviour change.
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