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ABOUT US
We are a behaviour change design and execution firm that helps organisations use behavioural science, data, and technology to drive revenue and employee engagement. We approach problems with a behavioural lens and enable our change programmes with data and technology.
Gian dela Rama
Data Science & AI | Technology
Gian is a serial entrepreneur, co-founder and CEO of Aiah.Ai. Aiah aims to build an AI natural-language assistant ala Jarvis for businesses. Trained using industry-specific and business process-specific data, the Aiah Assistant can understand instructions from users and automatically run tasks and access information from other business applications to fulfill those requests. Before Aiah.Ai, Gian started several companies in the systems integration, digital media delivery and software development industries and worked in enterprise IT for global giants such as Hewlett-Packard and Unilever.
Colm Gayton
Behavioural Strategist
Decision Making | Crisis Management
Colm provides expertise, support, and guidance to senior management teams operating in volatile, uncertain, complex, and ambiguous environments. He is driven, with the ability to make an impact on operational turbulence and enhance the sustainability and longevity of organizations. Colm is a decisive troubleshooter and systems-thinker with a keen eye for detail and the ability to adapt and work in challenging situations. He was a co-author of the best-seller book ‘Purposeful People’ and holds MSc qualifications in Strategic Management and Emergency Management. He completed his Executive MSc in Behavioural Science at the London School of Economics.
Our CEO
Cliff Eala
Cliff Eala is a behavioural strategist and CEO of BS Works, where he applies behavioural and data sciences to boost customer acquisition and employee engagement for financial services and tech firms. He built and sold a software company in 2007, launched an intelligent lighting and IoT enterprise across 10 Asian markets, and serves on the boards of a major bill-payment aggregator and a leading remittance company.
Cliff is the author of Sh*tty Places & Selfish People, and teaches Behaviour Change and Consumer Choice for a master's programme at the University of Asia and the Pacific. He holds dual bachelor's degrees in Socio-Legal Sciences and Philosophy (Distinction), an MBA from ADMU, an MPhil from the University of Navarre, and a master's in Behavioural Science (Distinction) from The London School of Economics. He conducted a randomised controlled experiment on behavioural prompting for prompt payments across 74k utility customers for his dissertation (Distinction).
Our Team
Diego Suquillo
Behavioural Strategist
Asset Management
Diego brings 20+ years of professional experience leading innovative and strategic solutions at the intersection of finance and technology, directing process improvement and cost reduction in various industries across the United States, and implementing economic development projects in Latin America and East Africa. His business acumen acquired through academic training at some of the most prestigious universities in the world equipped him with research and methodological competencies to identify cognitive and emotional biases that affect people’s judgment, optimize managers' decision-making processes, and evaluate the effectiveness of interventions that promote behavioral change. Through his international work, Diego developed essential skills to capitalize on the cultural differences of teams to boost capacity building and drive engagement, productivity, and innovation.
Kirra Moser
Behavioural Strategist
Healthcare | Wellbeing and Loss
Kirra helps organizations by optimizing workforce support through a deep understanding of health, wellbeing, and loss, underpinned by her background as a Clinical Nurse Specialist and Educator. Kirra completed her MBA (Warwick Business School) in 2020 where her final research project looked at managerial decision making and grief at work. She completed her Executive Master's in Behavioural Science at The London School of Economics and Political Science in 2023. Her research interests consider loss and change management through a behavioral lens.
Edie Acedera
Consumer Behaviour | Market Insights
Edie is a seasoned Consumer and Market Insight practitioner with over 20 years of experience managing and executing insight programmes for various companies to help them thrive in today’s dynamic landscape. She brings a deep understanding of consumer behaviour and insight and extensive market research skills to help organizations make data- and insight-driven decisions. Edie was the Regional and Global Consumer and Market Insight Director for several categories at Unilever. She now leads Brandev Insight and Consulting – a strategic insights agency that services clients in health care, airline, fast-moving consumer goods, and tech. Her work involves qualitative and quantitative research methods and data analytics to understand markets, uncover untapped opportunities, develop innovations, and sharpen communications to harness the power of consumer insights and create a meaningful impact on business.
Abhey Bains
Behavioural Risk Management
Data Science & AI
As an advisor, Abhey brings 15 years of professional experience gained through working in the financial services industry, consulting and regulation, entailing application of data science, analytics, statistical modeling, risk management expertise, and more recently behavioral insights, in solving complex business problems across a range of financial institutions and public sector organizations. Abhey completed his Executive Master's in Behavioural Science at The London School of Economics and Political Science. His research interests include designing innovative solutions at the interface of behavioral science, big data, and AI.
